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Heartfelt Email from Fab CEO on Hurricane Sandy

Today in my inbox, I read a heart-warming email from a tech CEO in NYC who’s been seriously impacted by the storm. Considering all the devastation and bad news regarding Hurricane Sandy, I was so inspired by what’s going on with the “Fab Family” that I wanted to share it here on Technorazzi.

Today in my inbox, I read a heart-warming email from a tech CEO regarding trying to stay in business in spite of the hurricane crisis.  Considering all the devastation and bad news regarding Hurricane Sandy, I was so inspired by this email that I wanted to share it here.  (I also lifted a photo of NYC he just posted on his blog 24 minutes ago. I hope he doesn’t mind!)

It’s the view from his apartment.  Jason Goldberg, more power to you, my friend.

Readers, in case you don’t know – “Fab is an e-commerce company focused on everyday design across all price points and all verticals. It is the world’s fastest growing site, having grown from 175,000 members at launch in June 2011, to over 6 million as of August 2012.”  With that in mind, here are pieces from his letter and blog.

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Jason Goldberg, CEO of Fab here with a brief message to our customers about Hurricane Sandy and Fab.

Fab HQ. Fab’s headquarters are in the West Village of New York City, at 95 Morton Street. 225 of our 650 team members worldwide work from our NYC offices. Our offices are 1 block from the Hudson river and our street and building were impacted by the storm. Our office is currently without power and it is closed until further notice. As our offices are on the 5th and 8th floors of the building, we are hopeful that there was no interior damage.

Fab Warehouse. Fab operates out of two warehouses in New Jersey. Both of our warehouses are currently without power and thus are closed. As such, we are unable to ship packages today. We hope to have power restored to our warehouses very soon.

Fab Team. About 1/3 of Fab’s employees are currently without power. The other 2/3’ds of us with power are welcoming those without power into our homes. There’s this beautiful, heart-warming email thread amongst Fab employees called, “Team Together” where team members with power are offering up their homes. It’s special. We’re a Fab Family.

As I write this 12 Fab team members are huddled around my kitchen table working on out recovery plans and our holiday shops. Hotel Betashop (my couch!) is open tonight too!

Our primary interest is the safety and security of our Fab team members and you, our Fab customers, and the broader community. Be careful. Stay safe. Help out others as you best can.

I have posted an update about the hurricane and Fab on my blog. I will continue to update our customers via my blog as thing develop.

Fab Website, Apps & Customers. We are doing everything possible to maintain a business-as-usual approach to Fab during these challenging times.

  • We are launching daily new offerings in the morning and evening, as usual.  There are currently 10,000 products on Fab and there will be 1000+ new items added to Fab daily. We are taking orders. We are launching exciting new products.
  • We will launch our Holiday Shops on November 1st as previously scheduled. We’ll have affordable design offerings for everyone on your list.
  • All Fab packages will ship as soon as humanly possible. Our teams are unloading packages in the warehouse as I write this and shipments will go out ASAP. We promise it will be a Fab holidays, despite the storm.


I will let everyone know as soon as we have more news. We’re hopeful that power will be restored very soon.

Even in tough times, it helps to smile. We’re all designed to—more than ever.


Smile, you’re designed to.


Jason Goldberg
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Here’s the blog from Bradford Shellhammer, Jason’s partner and co-founder,

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